The management process responsible for identifying, anticipating and satisfying customer requirements profitably is known as Marketing. Professionals from this field are responsible for catering to the influx of products and services into the public consciousness. Careers in marketing require knowledge of Market Research, consumer behavior, sales, visual arts and general marketing. With the development of new products and the economy moving onto a global stage, the demand of marketers is at an all-time high. A Bachelor’s Degree along with an MBA with marketing specialization is recommended for getting high paid marketing jobs. Besides MBA programs, BBM or BBA degree holders can also find various positions in the field of marketing. Top recruiters include companies from across the industry like P & G, ITC, HUL in FMCG, Maruti and Hyundai in Automotive, AC Nielsen in Market Research and Google, LinkedIn and Facebook in the Social Media space. Popular Fields include- Digital Marketing, Brand Marketing.