Fashion communication is one of the fastest growing sub- fields in the fashion industry. It combines various facets of the lifestyle industry with the fashion industry, and hence is one of the most exciting and creative career options today. An individual specializing in fashion communication is adept with different aspects of the fashion industry, including designing graphics, displays, fashion photography, along with event planning and management and advertising. In other words, she/he is responsible for creating and maintaining the brand value of the firm in the market. She/he may be seen as the face of the firm which they are representing in the market, thereby operating as the link between their firm and the external world. An individual who possess outstanding communication skills and with in- depth knowledge of the fashion and lifestyle trends is an ideal candidate for a career in fashion communication.
