In today’s world where new companies are coming up everyday, while some reach the pinnacle, others—is collapse without even making a ripple. In such scenario, manufacturing the best product and providing the best service is not going to be enough to attract the target audience, it requires much more than that. This is were advertising professionals come in, who design adverts and make use of marketing collaterals to help their clients reach their consumers and establish positive brand image. Advertising professionals need to have a creative bend of mind, good imaginary skills, and flexible in approach in order to be successful in the field of advertising.