Fashion Business Management, as the name suggests, deals with increasing and maintaining the brand value and awareness of a given product through media and advertisements. A fashion manager is responsible for creating new and innovative strategies for the marketing of a given product to increase its demand in the market. Fashion management thus involves a thorough research and analysis of the latest trends in the fashion industry in order to predict the success and popularity of the given product among the consumers, based on its price and usability. Therefore, fashion managers must have an eye for detail and must possess exemplary communication skills, along with an in- depth knowledge of the prevailing market trends.
