The Headline, the body copy of an advertisement is all delivered by a copywriter. A copywriter must put forth the headline of an advertisement catchy enough to hold the interest of the audience that they move towards the “body copy” of the advertisement. He/she is considered as the salesman of the print. Copywriters use language to convey a story about the benefits of a brand or a product. Unlike writers who write fiction with comparatively less research work, copywriters work involves more of research, editing and less of writing.
Editors often start out as writers, and in many cases their role involves substantial writing. They help writer’s craft stories, make sure writers adhere to style guidelines and rules of grammar, and ensure that every article is suitable for a particular publication. Editors straddle management and production, often managing writers and budgets, setting deadlines, scheduling what will run and when, and enforcing general editorial standards of quality.