Public relations are a strategy that bridges gap between the organization and the public. Public relation manager’s work is to gather attention of media channel with an intent to pursue them regarding their product, idea or company. They main motive is to influence the opinion and behavior of the audience. Their job is to bring accomplishment to their client by using all forms of media channels. The information that reaches the masses is conveyed by the journalist hence it is viewed as credible. In this competitive market, a small firm wanting to make it big is done with the help of a PR personnel who helps them reach the pinnacle. Most entry-level PR professional jobs require a bachelor’s degree.